Qualitative Evaluation Focus Groups Mini-groups Triads In-depth Interviews Executive & Trade Level Interviews In-store Interviewing

Quantitative Research In-Airport Interviewing (an exclusive service) Telephone & Personal Interviews Exit Interviewing Mystery Shopping Beta Testing Online Surveys

Management Councils

Client and end-users interact using modified Synectic brainstorming methods. The process solves positioning and strategy issues involved in marketing and communications development for products and services.

Conceptual Research

PRI generates, develops and researches new product and service ideas, positioning, advertising and related concepts. We are committed to finding tested fresh solutions.

Product Research

• Idea Generation/Brainstorming
• Concept/Product development
• Positioning
• Communications/Advertising
• Packaging/Pricing/Distribution
• Test Marketing
• Tracking/Re-evaluation